For the creation of this design studio website, we chose to build in Squarespace for its user-friendly interface, modern designs, and powerful features. Working within the brand parametres including font choice and colour pallet, we produced a functional and attention grabbing that converts.
The build for the aha Creative website involved the following steps:
Define goals: First, we considered what we wanted the website to achieve, such as sales, downloads, or a larger audience.
Research and plan: Next, we outline the structure of the website.
Design: We created a mockup of the homepage using figma to establish the colour use, visual elements, and basic structure. This was then signed off before moving onto other pages.
The Build: the exciting part! Building the site with the content and structure we mocked up.
Test: Before launching, we tested the website for functionality, user experience, security, compatibility, and performance.
Ready Set Go!: The website is launched and maintained with blog posts, content updated and forms.
Some other things we considered with this build:
Branding
We wanted to create a consistent and memorable online presence that resonates with the studio's target audience, being small business owners in need of a designer who speaks their language.
SEO
We ensured search engine optimisation (SEO) best practices were maintained to help the website rank higher in search engines.
Essential pages
We only added pages that serve a specific purpose and contribute to the overall user experience.
