Kids TV Pitch Deck: Turning Creative Vision into Visual Impact
For Spotto—a fast-paced, funny, and slightly freaky children's TV series—I created a 16-page pitch deck designed to help the writer clearly convey the show's unique tone and story to broadcasters and producers. The goal was to build a visually engaging world that would make this concept stand out in a crowded market.
The process began with moodboards and visual research to find the sweet spot between sci-fi intrigue and playful, kid-friendly energy. I sampled colour palettes inspired by traffic signs, alien gadgets, and school notebooks—landing on a bold mix of yellows, greens, and blues to reflect the show’s quirky tone. Font choices combined clean, futuristic type with handwritten styles to mirror both the tech-savvy world of the Spotto app and the scribbly energy of Lily’s diary.
Each page was carefully designed to support the story—layering custom graphics, character imagery, and dynamic layouts. From app mockups to scrapbook textures, the final result was polished through multiple rounds of feedback, ensuring every detail felt just right.
The end product helps the creator not only tell the story but sell the world of Spotto—capturing the attention of industry decision-makers and bringing the pitch to life in a way that’s bold, clear, and unforgettable.
To support the pitch from the very first step, I also created a concise, high-impact one-page visual summary of the concept. This helped secure an initial meeting with TV producers and acted as a strong visual hook to open the door for deeper conversations.
