Social Media Content – East Coast Diesels
Role: Graphic Designer & Content Creator
Scope: Ongoing Monthly Content

Overview
East Coast Diesels wanted to boost their brand awareness and show off their expertise in the heavy diesel maintenance space. I worked closely with their team to create high-impact social media content that is engaging, true to their brand and professional.
What I Did
Each month, I delivered a mix of static and animated content to keep their audience engaged and their feed looking fresh. This included:
- 6x creative posts per month (including carousels, promos & educational content)
- Instagram Stories using their supplied photos and videos
- 1–2 Reels per month, cut and edited to highlight their best work
- Light animation for extra visual impact
Design Approach
The goal was to make the content feel premium but accessible, appealing to both tradies and performance enthusiasts. I used bold typography, dark gritty textures, and a consistent visual style to help them look like a leader in their niche.

Outcome
Engagement went up, their feed started turning heads, and most importantly — they looked like the real deal. This project continues to grow month by month as their online presence builds.
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