Social Media Content – East Coast Diesels
Role: Graphic Designer & Content Creator
Scope: Ongoing Monthly Content
Scope: Ongoing Monthly Content
Overview
East Coast Diesels wanted to boost their brand awareness and show off their expertise in the heavy diesel maintenance space. I worked closely with their team to create high-impact social media content that is engaging, true to their brand and professional.
East Coast Diesels wanted to boost their brand awareness and show off their expertise in the heavy diesel maintenance space. I worked closely with their team to create high-impact social media content that is engaging, true to their brand and professional.
What I Did
Each month, I delivered a mix of static and animated content to keep their audience engaged and their feed looking fresh. This included:
Each month, I delivered a mix of static and animated content to keep their audience engaged and their feed looking fresh. This included:
- 6x creative posts per month (including carousels, promos & educational content)
- Instagram Stories using their supplied photos and videos
- 1–2 Reels per month, cut and edited to highlight their best work
- Light animation for extra visual impact
Design Approach
The goal was to make the content feel premium but accessible, appealing to both tradies and performance enthusiasts. I used bold typography, dark gritty textures, and a consistent visual style to help them look like a leader in their niche.
The goal was to make the content feel premium but accessible, appealing to both tradies and performance enthusiasts. I used bold typography, dark gritty textures, and a consistent visual style to help them look like a leader in their niche.
Outcome
Engagement went up, their feed started turning heads, and most importantly — they looked like the real deal. This project continues to grow month by month as their online presence builds.
Engagement went up, their feed started turning heads, and most importantly — they looked like the real deal. This project continues to grow month by month as their online presence builds.