The team at TDB wanted a contemporary and clean design, something that felt organic and calm while standing out as professional and knowledgeable. Their audience ranges from young tradespeople starting their own businesses to established trades professionals looking to streamline and grow their operations. The design had to feel approachable and trustworthy, not intimidating.
The primary logo design featured an open archway, symbolising approachability and the flow of knowledge—two of TDB's key qualities. Continuous lines weave through the logo, representing the seamless journey their clients can expect when using TDB’s services. The smooth curves and rounded edges reinforce a sense of calm, with an abstract line style that feels both modern and timeless.
TDB’s products—like company profiles, fee proposal templates, and lead magnets—were all created with the same focus on usability and clean, professional design. We made sure each template was not just visually appealing but intuitive and easy to navigate. They reflect TDB’s mission to help businesses streamline their operations, save time, and present a polished, professional image.
For their social media presence, the tone of voice was crafted to be professional but friendly. We wanted to ensure tradespeople felt supported, not lectured to. Whether it’s through a social post or a downloadable template, TDB communicates with authority but also with a warmth that makes their clients feel understood and valued.
