Arctic Munchies – Branding & Label Design
Overview:
Arctic Munchies, a brand specialising in freeze-dried treats, needed a playful and eye-catching logo to stand out in markets and retail stores. The goal was to create a fun, nostalgic identity that reflects the brand’s frosty theme while appealing to a broad audience.
Inspiration & Concept:
Inspired by retro cartoons and bold, character-driven branding, the design features a custom munchie monster mascot holding a lolly, combined with bold, friendly typography. The word "Arctic" includes snowy accents, while "Munchies" has playful bite marks to reinforce the product’s edible appeal. A bright and energetic colour palette of icy blues, vibrant pink, and attention-grabbing orange ties everything together.
Inspired by retro cartoons and bold, character-driven branding, the design features a custom munchie monster mascot holding a lolly, combined with bold, friendly typography. The word "Arctic" includes snowy accents, while "Munchies" has playful bite marks to reinforce the product’s edible appeal. A bright and energetic colour palette of icy blues, vibrant pink, and attention-grabbing orange ties everything together.
Deliverables:
Logo Design
Brand Colour Palette & Typography
Packaging Labels
The result is a versatile, memorable, and engaging brand identity that works seamlessly across packaging, signage, and digital platforms, setting Arctic Munchies up for future growth.
